Point of Sale (POS) Glossary
Multiple pricing is sometimes known as multiple unit pricing. It offers an incentive to buy more than one of the same item at a discount. For instance, “one for $1 or six for $5.” A merchant’s point of sale system could be programmed to give the discount automatically.
Two other examples of multiple pricing schemes are the “buy one, get one free (BOGO)” and “buy one, get a second half price.” There are many different ways to apply this technique to encourage the purchase of several of the same unit type. Customers enjoy sales, and they generate business. These sorts of deals help clear out a slow-moving product or seasonal items.
While these schemes can get complicated, the automation a POS provides makes it easy for cashiers to apply the promotions properly.
As a savvy small or medium-sized business owner, you know that you can’t outsell the giant mega-store. You build your customer base because you provide excellent service, an enjoyable shopping experience, and a fantastic value.