Point of Sale (POS) Glossary
A unified brand experience is a consistent appearance throughout a retail store and all of its channels. This might include branded packaging, signage, colors, uniforms, consistent store layouts, and other things that help a buyer recognize and remember a brand.
A point of sale system might be programmed to display a business logo on customer-facing POS displays and print it on sales receipts. Websites might be designed with identifiable brand colors and logos, and any products ordered online could be shipped in packaging that highlights a company’s brand identity.
A unified brand experience helps customers remember a business and builds loyalty. Buyers find comfort in purchasing from other sales channels such as alternative physical locations, websites, and catalogs when they are familiar and seem consistent with their other experiences with a company.
An eCommerce website is open 24/7 and accessible from all over the world. Being online and having physical store opens your business to a global market.
You’ve probably been at the register at the grocery store and asked if you wanted to contribute money to a charity as you checked out. Maybe you donated, or perhaps you found it was annoying. It might have depended on your mood that day, or possibly the charity was a deciding factor.