Point of Sale (POS) Glossary
An account is used in a POS system to keep track of a buyer, a prospect, or a previous customer. It is a file that contains all of a person’s data, including name, contact information, notes, loyalty data, items on hold, transactional information, and more.
Customers will often use a username and password to access their customer account on an e-commerce site. When at a physical store, a loyalty card, phone number, or other scheme links activity to their account.
A point of sale system may allow users to check out as guests online or at a physical store, without an obvious connection to an account. However, the system may still create an account that records information about the person. For instance, it might link to an account created using identification collected from a customer’s payment method.
Customers love promotions! Buyers are often pulled in by one deal and wind up buying regularly priced merchandise in addition to, or sometimes instead of your discounted items.
An eCommerce website is open 24/7 and accessible from all over the world. Being online and having physical store opens your business to a global market.