Point of Sale (POS) Glossary
An EMV card is equipped with a chip that creates a one-time transaction code for every point of sale transaction. This chip technology helps make card purchases more secure.
EMV stands for Europay, Mastercard, and Visa, reflecting the chip’s history of being first implemented by those three companies. It was initially adopted in Europe before being introduced to other countries, including the U.S.
The chipped cards require insertion into a POS terminal (known as dipping), or if they are near-field communication (NFC) enabled, they can be tapped against a terminal scanner. Consumers can also swipe EMV cards at a POS if the terminal does not support the chip. However, this may transfer additional risk to the merchant. Conversely, a few businesses may also require a PIN or a signature to complete a transaction.
Customers love promotions! Buyers are often pulled in by one deal and wind up buying regularly priced merchandise in addition to, or sometimes instead of your discounted items.
An eCommerce website is open 24/7 and accessible from all over the world. Being online and having physical store opens your business to a global market.