Point of Sale (POS) Glossary
Variable pricing occurs when a retailer offers a product or service at different or frequently changing prices versus a fixed amount. An example of variable pricing might be a merchant offering one price on their website and another price when purchased at a point of sale register in a physical store. Another example might be a seafood restaurant that adjusts its crab or lobster prices based on frequently changing market costs.
A retailer may change prices for sales or seasonally, but this is not considered variable pricing. Variable pricing is a much more frequent adjustment of cost or pricing based on demand, stock, location, and other dynamically changing things. A robust POS terminal may be configured to handle both fixed and variable pricing.
An eCommerce website is open 24/7 and accessible from all over the world. Being online and having physical store opens your business to a global market.
You’ve probably been at the register at the grocery store and asked if you wanted to contribute money to a charity as you checked out. Maybe you donated, or perhaps you found it was annoying. It might have depended on your mood that day, or possibly the charity was a deciding factor.