Point of Sale (POS) Glossary
Webrooming occurs when a shopper researches a product online and then goes to a physical store to purchase it. This is the opposite of showrooming, where a customer goes to a retail store to handle a product physically and then completes their purchase online.
Stores can combat showrooming by price matching online prices, and also by offering special bundles that might include accessories that can not be purchased online. In some cases, a store may have unique items produced with a slightly different configuration than the online version.
Point of sale systems can be configured to allow price-matching for online pricing. Additionally, a POS system might also be used to process other incentives such as loyalty cards, points, and sales to encourage people to webroom and then buy from a brick and mortar store.
Customers love promotions! Buyers are often pulled in by one deal and wind up buying regularly priced merchandise in addition to, or sometimes instead of your discounted items.
An eCommerce website is open 24/7 and accessible from all over the world. Being online and having physical store opens your business to a global market.