What is webrooming?

Point of Sale (POS) Glossary

Webrooming occurs when a shopper researches a product online and then goes to a physical store to purchase it. This is the opposite of showrooming, where a customer goes to a retail store to handle a product physically and then completes their purchase online.

Stores can combat showrooming by price matching online prices, and also by offering special bundles that might include accessories that can not be purchased online. In some cases, a store may have unique items produced with a slightly different configuration than the online version.

Point of sale systems can be configured to allow price-matching for online pricing. Additionally, a POS system might also be used to process other incentives such as loyalty cards, points, and sales to encourage people to webroom and then buy from a brick and mortar store.

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